Xbox Game Pass
I was contracted to help another agency bring Microsoft’s Xbox Game Pass social strategy to the next level. They wanted to represent the new generation of gamers truthfully.
The Project
I offer a range of services to meet the needs of every client. Have something else in mind? I'd be happy to work with you to create a custom quote.
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Worked with syndicated research and desk research to discover insights and leranings about Gen Z as it relates to gaming. Discovered that for the first time ever Gen Z PC Gamers skewed more female than male, signaling a shift in the “gamer” stereotype.
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Defined a bespoke strategy to each platform (Twitter, Instagram, SnapChat, TikTok, YouTube, etc.), including content strategy, channel strategy, cadence and suggested content pillars.
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Identified major moments and audience touch points throughout the year and developed a proposed yearly content calendar highlighting the cultural moments nad ways to approach them.
Let’s Work TogetherIf you're interested in working with me, complete the form with a few details about your project. I'll review your message and get back to you within 48 hours.