Meeting Gen Z Where They Are
Client
Beats by Dre
The Ask
Beats by Dre came to us to help create community and culture-based content that helped resonate with Gen-Z on their favorite platform: TikTok.
The Strategy
I developed the framework for how we approached Beats by Dre content on TikTok, both on owned channels and on creator channels.
I also reported on a bi-weekly and monthly cadence on success of the videos and channel’s overall health.
I reviewed content alongside our brand, production and creative teams to ensure it met the brand guidelines, legal requirements, accomplished our strategic goal and fit the tone of voice for the creator.
The results
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