Airbnb Social
Strategy
Airbnb needed help refreshing its image and strategy on all its platforms. They asked us to help mitigate some negative press while also helping them highlight their hosts and stays.
The Project
I offer a range of services to meet the needs of every client. Have something else in mind? I'd be happy to work with you to create a custom quote.
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Defining the who, what, where, and why for Airbnb’s social media team. The unique challenge here was combating misinformation and negative press while also highlighting the amazing stays and hosts.
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I partnered with our brand and creative teams to develop content calendars for Airbnb to activate around necessary cultural moments on Instagram, TikTok and X/Twitter.
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Worked with Airbnb and super hosts to develop a program to highlight the new safety features and host stories on social media.
Let’s Work TogetherIf you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.